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Fundraising Unfiltered: The Blog
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9 Simple Ways to Find the Gems Hiding in Your Donor List
Pull a list of your donors and answer these questions. 1. How many donors are in your current list? How many have donors have given within the last 24 months? How many are lapsed? 2. Who are your top 25 largest current donors? Separate out individual donors. 3. Who are your most loyal donors? (Those that have given 5+, 10+ or 15+ years consistently.) 4. Do you have 100% board giving? (If not, you should nudge those that have not given. Better yet, have your Board Chair or ano

Danielle M. Locke, MPA, CAP®
Feb 112 min read


5 Super Simple Steps to keeping your donors (and raise more)
The easiest way to raise more money? Keep the donors you already have. These 5 simple donor retention strategies will help nonprofits build stronger relationships, inspire repeat giving, and grow sustainable fundraising.

Danielle M. Locke, MPA, CAP®
Nov 5, 20252 min read


Diversify Your Funding: 10+ Places to Find Dollars for Your Mission
Nonprofit funding ideas 💡
Expand beyond grants, individual giving, foundations, corporate sponsorships, civic groups, earned income & more. Sustainability starts with diversification! 🌱

Danielle M. Locke, MPA, CAP®
Nov 5, 20252 min read


Nonprofits' Needs Today Go Well Beyond the Numbers
I am thrilled to be featured in this issue of Community Leader published by Great Lakes Publishing! Find me on page 25 discussing...

Danielle M. Locke, MPA, CAP®
Nov 13, 20231 min read


12 nonprofits, 12 months = ZERO Thank You's… Bloody Hell!
My friend recently told me that last year she donated $100 to a different nonprofit each month for 12 months. I thought, “Wow, that’s...

Danielle M. Locke, MPA, CAP®
Jun 5, 20234 min read


Volunteer and Donation Resources
DONATIONS OF TIME Vantage Aging Various clerical duties and some social media https://www.facebook.com/VANTAGEAging/ Business Volunteers...

Danielle M. Locke, MPA, CAP®
Apr 18, 20231 min read


Events That Produce: A Template for Success
First, answer these questions: 1. What is your event goal(s)? (revenue, awareness, relationship building, etc.) 2. How does this event...

Danielle M. Locke, MPA, CAP®
Mar 10, 20232 min read


Top 10 Grant Mistakes I See All the Time
Lately there has been a theme in my client calls... Grants. Specifically, unfunded grant applications and why. There are many reasons a...

Danielle M. Locke, MPA, CAP®
Nov 21, 20223 min read


End of Year Appeal Planning Guide
I am working with three clients right now on their year-end appeals. I know how stressful it is! What to say? When to send it? What to...

Danielle M. Locke, MPA, CAP®
Sep 15, 20222 min read


Donors Can Give More With These Tax-Deductible Options
It’s the season for email newsletters hitting your inbox with tips for shopping, travel, and tax planning. I get it! With so much...

Danielle M. Locke, MPA, CAP®
Dec 17, 20212 min read


Annual Fundraising Grid
Recently I helped a nonprofit client grow their annual unrestricted income from less than $30K to more than $200,000... in ONE YEAR! They...

Danielle M. Locke, MPA, CAP®
Dec 9, 20212 min read


Online Donation Software and CRM List
Tracking and organizing donor data can be overwhelming, therefore stressful. The good news is that the solution is out there for you!...

Danielle M. Locke, MPA, CAP®
Nov 15, 20211 min read


Rethinking Corporate Sponsorships
My Best Tips to Maximize Corporate Giving for Your Nonprofit News flash, fundraising friends! You are missing out on significant dollars...

Danielle M. Locke, MPA, CAP®
Oct 18, 20215 min read


How to Boost Your Year-End Giving
The chill of a cool fall breeze brings with it the pressure of fundraising goals and year-end giving campaigns.

Danielle M. Locke, MPA, CAP®
Sep 23, 20216 min read


7 Simple Steps to Start Raising Unrestricted Gifts
What could your nonprofit accomplish if there was a money tree in the back yard? Every nonprofit leader I know would be happy to spend...

Danielle M. Locke, MPA, CAP®
Aug 3, 20216 min read


10 easy ways to say Thank You
As the season of giving gets underway, let’s talk Donor Stewardship (a.k.a. saying thank you). Donor Stewardship is about progressively...

Danielle M. Locke, MPA, CAP®
Dec 1, 20202 min read


Moving your fundraising beyond the pandemic
We are all ready to move on, especially your donors. How have you continued to connect and engage your donors?

Danielle M. Locke, MPA, CAP®
Jun 16, 20202 min read


Don’t stop communicating with your donors during COVID-19
Realign your fundraising to be donor-focused The sign on every door in America reads “Closed”. But your donor connections should be “open...

Danielle M. Locke, MPA, CAP®
Mar 20, 20203 min read
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