Danielle M. Locke
Moving your fundraising beyond the pandemic
“Let’s mooo-ve it out!” My father would holler these words as we pulled out of the driveway, RV in tow, for our epic summer adventures. This silly catchphrase brings back fond memories. I think we are all feeling the same way now. The world is reopening, carefully. We are all ready to move on, especially your donors. How have you continued to connect and engage your donors during this time?
Your donors have a vested interest in your success, and they are hungry to hear from you. Let’s check the boxes. Have you?
Maintained frequent communications with your donors? Weekly or bi-weekly communications.
Updated your donors on how the pandemic has impacted your mission-delivery, your finances and your future? Be transparent without being dramatic. Clearly communicate the challenges and the losses.
Shared some good news. You are still doing great work. Give donors a peak behind the curtain, even if it’s a bit messy right now. This comes in the form of compelling, valuable content. Examples can include success stories, videos, and photos from programming. Even just a quick email update from your CEO.
If you can’t check all the above boxes, no worries. It’s never too late to start building relationships with your donors. Get to know them. Be authentic. Donors are people like you and me. They want to use their resources to make a difference, to impact change, and to leave a legacy. I detail steps to get started in a prior blog “Don’t Stop Communicating with your Donors”.
Are you still a little intimidated by all this? I know, fundraising can be scary and overwhelming. I’m here to help. Book your free 30-minute strategy session with me. During our call, you will tell me about what’s keeping you up at night. I’ll share at least one specific thing you can start doing now, and I’ll show you what it would look like to work with me.
Stay safe. Be well.